Concept, Design, Instructions // Kailee Slusser
I designed these cards to transform into crafts for the recipients, morphing into Ohio University ornaments with just scissors, glue, and online step-by-step instructions.
I conceptualized and proposed this project based on crafts that I did as a child. I flipped the traditional craft, which involves cutting up old greeting cards to make an ornament, and designed a card that was meant to be deconstructed in this specific way. I designed a layout that would facilitate the craft, curated the photos, stylized the photos, and tested the final craft in several iterations. I also wrote detailed instructions for the end user to create the ornament and directed the photography session that illustrated the construction process. The instructions lived on a web page, which was referenced inside the card when the recipient opens it.