ROLES:
Concept, Research, Content, and Design // Kailee Slusser
Brand Direction // The Lily
This infographic Instagram post and story concept was created for the Washington Post's news entity called The Lily. I have graphically demonstrated research on gendered language in recommendation letters, and other application materials, that are detrimental to candidates' success. I leaned into the empowering voicee and abstract style of the Lily, which combines photographic collage with handwritten elements. This piece was reviewed by the newspaper's art director.
“Super into the illustration style. VERY Lily. Conceptual, smart, unique. Like the way that you designed horizontally and you took into account how design details carried over into other slides. Simple and smart touch. "
Rachel Orr
Lead Art Director for The Lily, The Washington Post
