ROLES:
Strategy // Kailee Slusser // Nicole Lovins // Nick Bolin
Art Direction // Nicole Lovins // Kailee Slusser
Logo Design // Nicole Lovins
Brand Development // Kailee Slusser
Packaging Design // Kailee Slusser
Photography and Video // Nick Bolin
Social Media Campaign // Kaumudi Mahajan // Kailee Slusser
Infographic Design // Micah Fluellen
Web Design // Nicole Lovins
Web Development // Nathan Szoch
Pollution to Paint Entrepreneurs // John Sabraw // Guy Riefler
27 Miles was a collaborative team effort at the 2019 Visual Discovery Conference in Athens, Ohio. I partnered with artists from Ohio Unversity and across the region. Our objective was to visualize research on mining in the Southeastern Ohio. We had only 72 hours to travel to local sites, research the topic, and create a final product.
Our team decided to address mining in the area by elevating the creating branding and marketing collateral for a local initiative that turns mining pollution into paints and pigments. We produced a logo, brand guidelines, direct marketing pieces, personas, drone video, photography assets, packaging design, a social media campaign, and a website in just 72 hours. I played a strong role in leading the team of undergraduate and graduate students, managing project assignments, providing art direction, and producing creative deliverables.
