ROLES:
Design, Content, Photography, and Web Design // Kailee Slusser
Art Direction // Joel Prince
While revitalizing the 30 Mile Meal, I redesigned the logo, produced marketing collateral, performed a website overhaul, and created toolkits for branding, social media, press releases, websites, and more. The preparation of these materials helped staff and volunteers across the region with varying training levels and time to come together under one unified voice and look.
For the rebrand portion of this work, I took direction from a project partner's recent design work on the 30 Mile Meal. I translated the clean style and typefaces of then current materials into the redesign of the mark. On subsequent collateral, I worked largely independently to initiate, conceptualize, and design materials for training and marketing.
