Strategy and Design // Kailee Slusser
Cutler Herrold Design // Ologie
I designed the graphic system for Ohio University giving societies to unite a broad range of recognition structures under a shared style. The consistency helps donors to better understand and recognize intricate sub-brands, as most are only familiar with the university branding as a whole. The simple yet elegant system allows for seamless new additions as donor stewardship grows and transforms, as can be seen with the President's Circle mark. My initial task was to design five new graphic identities to represent five new giving societies. After reframing the problem, I pitched a redesign of all giving societies based on the best and newest existing identity at the time, the Cutler Herrold Society. I also designed collateral using these new identities.
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