ROLES:
Strategy // Rosemary Roe
Content // Kailee Slusser // Rosemary Roe // Business Owners
Design // Kailee Slusser
I designed the Central Appalachia Food Product Catalog to organize regional food products for wholesale purchases. The booklet aids nonprofit partners to promote small regional businesses to store owners. The layout is cost effective, yet systematic and clean. This product was restrained by a tight budget and a need to capitalize on space. Working with the previous iteration as reference, I was tasked with taking this catalog to the next level. I transformed written content and spreadsheets into a graphic system that consistently approaches each business in a way that a reader can understand. I contributed to the structure of content to ensure that a user could understand the information at hand.
